What is Technical SEO?
Technical SEO refers to optimizing your website for crawling and indexing which also includes any technical process meant to improve search visibility.
It helps search engines access, crawl, interpret and index your website without any problems by optimizing the infrastructure of your website.
Why is Technical SEO Important?
It is essential to ensure that your web pages are structured optimally for both humans and crawlers. If you’ve created quality content for On-Page SEO, Technical SEO will need your content and your website to be easy for Google bots to crawl.
Google robots crawl and evaluate web pages on a multitude of factors. However, they are not perfect. It is important to enhance your Technical SEO methods for these crawlers to be able to easily read your content and rank you better than your competitors.
Essentially, good website content should be complemented by a strong technical SEO foundation. If you want to find out how to do so, consult with us at AUTRICS!
How do We Improve Your Technical SEO?
Specify a Preferred Domain
Optimize your URL structure
Navigation and Site Structure
Implement Structured Data Markup
Optimize 404 Page
XML Sitemap Optimization
SSL and HTTPS
Accelerated Mobile Pages (AMP)
Register your site with webmaster tools
Pagination and Multilingual Websites
What is a Technical SEO Audit?
It is a process during which you check the technical aspects of your websites’ SEO. Basically, you’re checking the health of a website and finding out what fixes might be needed to improve it.
A Technical SEO audit provides you insights on how to improve your website ranking and gives ideas on how your website currently ranks. Although it sounds complex, Technical SEO only takes a short amount of time, and can have a big impact.
SEO constantly changes and your competitors are keeping up with these changes too. It is important to assess your website’s health or else you may end up losing traffic to your competitors.
It is advisable to perform mini-audits monthly as the search algorithms change constantly. Ensure that you do conduct a full-fledged technical SEO audit every 4-5 months.
Since a Technical SEO Audit is so vital to your online performance, don’t take unnecessary risks! Get our expertise at AUTRICS to ensure that your website is constantly in good health.
How do We Conduct a Technical SEO Audit?
1. Start with a crawl
- Remove duplicate content
- Restrict indexation
- Provide URL parameters
- Fix redirects
2. Search on Google
By searching for your website on Google. You can see how many of your pages appear in the search results.
If there any missing pages, we can give you an idea of what might have gone wrong.
3. Check your SEO Score
There are a few sites that will give you insight into your SEO scores. It will help you figure out what you should be doing next.
Not sure where to check? Consult with us at AUTRICS!
4. Review Sitemap
Your sitemap is important to search engine crawlers. It is essential to have a sitemap to get your SEO strategy right.
We will make sure your sitemap is clean, concise, up-to-date and registered in Google Search Console.
5. Check the Browse-able Versions of your Website
We will check if your mobile and desktop versions are synchronised, and that you do not have duplicate versions of HTTP and HTTPS.
Heres where a Technical SEO audit will help you by telling you if your website is browse-able to the search engines.
6. Check Internal Links
We will check your website to ensure you don’t run into problems such as these:
- Click Depth
- Shows you how many clicks away is a particular page from the homepage
- Ensure that this number is as low as possible
- Broken Links
- It can waste your crawl budget. It is bad for your website. Make sure to check for any broken links in your website.
- Orphan Pages
- It is the pages that are not linked to any page of your website and can be hard for search engines to find.
7. Test Site Speed
People don’t like to wait for a page to load for too long or they will lose their patience and you will lose your customer or potential visitors.
No technical SEO audit is complete without testing your website speed, since Google is taking site speed into account while deciding on your rankings.
Having poor load times? Let us assist you with improving your site.
8. Check HTTPS Content
We will check for:
- Links, Canonicals, and Redirects: All the links on your website, canonicals and redirects must point to the HTTPS pages. It’s not ideal to take users through redirects.
- Mixed Content: Mixed content issue comes up when secure pages load unsecured type of content such as images and videos. It can reduce your security of the page and prevent the browsers from loading the entire page.
9. Use Analytics to Compare Site Metrics
You need to check if your analytics service is reporting accurate live data.
To ensure that everything is alright, we will run a proper Technical SEO audit for you, and check the data from Google Analytics.
10. Do a Backlink Audit
As backlinks are important to the success of your website, it is not surprising it is part of Technical SEO.
We can perform a backlink audit for you and give you insights on which areas need to have more high-value links.
We will compare your backlinks to your competitors as well based on the insights we provide and we can plan on how to start ranking above them.
11. Re-Crawl the Website
After fixing issues on the audit parts, we will get Google to re-crawl the website.
It will ensure that the changes that are made are taken into account with immediate effect.
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