What is an SEO Audit?
The SEO audit controls the quality of the website and provides recommendations about how to enhance it.
Conducting a thorough SEO audit is a crucial starting point for any digital marketer, whether you do it in-house or outsource the task.
It is because it helps you to evaluate the current SEO activities, no matter how extensive or limited they might be, and to take immediate steps on the basis of those assessments.
It also analyzes how well the web presence relates to best practices-which is the first step in building an action plan with measurable results.
Want an SEO audit done professionally for your website? Consult with us at AUTRICS for free!
How does an SEO Audit Work?
An SEO Audit should cover the big picture of your current state which will analyze both structural and content components that affect your SEO Visibility.
Therefore, your SEO Audit results should be clear and reliable so that the reader will understand your analysis and be able to understand present issues.
In order to uncover the root of the issues affecting your website quality, an SEO Audit will take some time depending on the size of your website. A proper and professional Audit can take anywhere from 2-6 weeks to complete.
Of course, getting it done professionally is key to ensuring your success. If you’d like to get professionals on the task, consult with us now!
What do We Analyse in an SEO Audit?
Three main analyses will be performed in an SEO Audit:
This is the first important step that will determine the overall health of your website is so far. If your website has an improper foundation, you will surely struggle to build it from the ground up. After all, you would not build a home on bad terrain, would you?
This will involve an analysis of the content of your website, as well as the overall structure of your site and it’s various webpages.
Here, an analysis of the overall trustworthiness of your website as well as how people respond to the site will be done.
Aspects We Look For In Each Analysis
Accessibility is the experience of Google’s and user’s ability to access the website. If your visitors are unable to visit and view your pages, your hard work creating content will have gone to waste.
The same goes for mobile devices. Since traffic from mobile devices is very important, your website should be mobile friendly and should not restrict the usage for mobile users.
Indexability refers to the page being displayed in the search engine results after being accessed.
Accessibility and indexability go hand in hand when it comes to Google. These are important to present your pages to the end-user.
Ideally, every post you create should be clear, informative, and make sense.
However, having various conflicting posts can lead to common issues such as content duplication (repetition) and keyword cannibalization (having many pages target the same keyword), resulting in poor SEO performance.
You’re probably aware that having high-quality content is a key factor behind high ranking on Google.
Here, every component of your webpage plays a key role. From the URL to the meta definitions of your pages, everything plays a vital role in improving your page’s search engine rankings.
Trust factors are factors a website needs to be trusted by the Google search engine. This means steering clear of negative SEO practices to obtain a better trust factor.
We will ensure that your content is popular among readers and other bloggers. This means that the content created needs to suit the wants of users who visit your site.
Should you Audit your Website’s SEO?
In any specific year, content will be added and/or deleted from your website. It is for this reason that audits need to take place on a regular basis. We recommend that websites be audited at least once a year to help teams tackle crucial problems when they arise.
Additionally, it is important to pay attention to the various components of a good SEO campaign, and this should be part of the audit and ongoing SEO maintenance efforts.
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