What is Off-Page SEO?
Off-Page SEO involves all factors outside your website.
For example, backlinks, social media, asset creation, local SEO, press release and online space such as blog articles and web page copy. Optimizing your off-page SEO helps in building your brand and authority as a website to impact the Google ranking factors. How?
If off-page SEO is well implemented, it will generate traffic to your site and making your business appear like the real deal it is. There will be numbers of visitors and potential customers roaming into your site if your off-page SEO methods are good.
It is important to have relevance, trustworthiness and authority on your website. If you’re unsure about how to do so, feel free to consult with us at AUTRICS, where we can provide our expertise in these matters.
Off-Page Services We Provide
Social mentions can help in signaling to search engines that people are talking about your website.
We build authority and trust by increasing brand mentions by engaging with social media audiences and work to provide valuable answers whenever possible.
We help you get in touch with customers and potential visitors.
Being focused on engaging with customers by giving interesting content, promotions, polls, and conversations will increase their affinity for your brand.
When content gets clicks from multiple IPs it appears more authoritative by indicating Google that multiple visitors around the globe are accessing the content.
A fast and simple way to get more backlinks but today Google found there are many misused and irrelevant comments which are useless.
As long as you have the right audience and content, it will help you build a relationship with the page owner and other commenters. Not sure how to do this? Don’t worry, we can offer you our help.
There are a number of blogs that open for a guest post. This involves identifying the keyword you’re interested in and then searching on Google.
StumbleUpon, SlashDot Delicious, Digg and Reddit are few top social bookmarking sites.
We can write eye-catching taglines with quality content inside to get a boost for your sites.
Every social media platform has its own preferred content, Instagram more popular for images, Youtube for videos, Facebook and Twitter for expressing your thoughts.
We can help you tackle these audiences from these platforms by creating different types of content.
We can assist you with creating community-driven sections to your website and reaching out to well-known influencers in your niche.
Getting their valuable insight via feedback, quote or a review, and adding some context to their quotes and highlighting them in will boost your site performance. After all, people love to know what influencers think about things.
What are SEO backlinks?
Building high-quality backlinks are the heart of off-page SEO.
Search engines use backlinks as indications of the linked-to content’s quality, so a site with many high-value backlinks will usually rank better than an otherwise equal site with fewer backlinks.
Three main types of links:
- Natural links: voluntary linking without any action from the page owner
- Manually built links: achieved through deliberate link-building activities
- Self-created links: created by adding a backlink in an online directory, forum, blog comment signature, or a press release with optimized anchor text
Sites you should invest in:
- The linking site’s popularity
- Relevance to the topic of your website
- The ‘freshness’ of the link
- The anchor text used on the linking site
- The trustworthiness of the linking site
- The number of other links on the linking page
- Authority of the linking domain and page
It is important to keep a close eye on where and how you’re being linked to and don’t buy stuff. If you’d like to know more, schedule a consultation with us to improve your site’s Off-Page SEO.
How do I check backlinks?
- Navigate to Link Explorer
- Enter your Competitor’s URL
- Navigate to the “Inbound Links” tab
- Export backlink data into .csv
- Compile backlink .csv results from all competitors
- Sort all backlinks by Page Authority
- Review all linking sites for opportunities
If this sounds alien, don’t worry! We can be there to guide you through the process, or even to build your site effectively for you, so feel free to consult with us!
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