ECommerce Site Having Low Traffic? Here’s Everything You Need To Know.
What is SEO in eCommerce?
ECommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible so you get more traffic.
It usually involves optimizing your headlines, product descriptions, metadata, internal link structure, and navigational structure for search and user experience.
ECommerce SEO also means making it easy for visitors to purchase by making the buttons big enough, keeping your site glitch-free, and showing social proof of your best products.
Is SEO important for eCommerce?
Consumers will always be looking for options, tips, comparisons, and other information to help them make informed decisions.
If your website is not listed on the first page SERPs, you lose critical access to qualified and interested eCommerce customers. Your products may have a market in the web, but is it findable?
That’s when SEO comes in. Ecommerce SEO will help reach your target audience without paying for ads. Once you get people to your website, you can delight them with your high-quality products, intriguing copy, and motivating calls to action.
Which eCommerce platform is best for SEO?
Most eCommerce platforms today offer a variety of features that’ll help you optimize your eCommerce store for Google.
But considering that SEO involves a lot of factors like user experience, speed, meta tags, etc, you will need to find a platform that does well with all of them. Some of the eCommerce software offers the most basic SEO features and some are even free.
After investing significant time uploading product images, product descriptions and stock information, many business owners are not aware of the limitation. Therefore, make sure to be careful about choosing the right platform for your website.
You should consider 6 chief factors on choosing a platform, which are Price, Features, Flexibility, Templates, Designs, and Customer Support.
These are the most used eCommerce platforms.
- Ecwid: Offer a free plan with one staff account and a 10 product limit. For the paid plan, it starts from 15.00$/month (RM61.78) up to 99.00$/month (RM407.74)
- 3DCart: Does not offer any free plans. It starts at 19.00$/month (RM78.25) up to 229.00$/month (RM943.16)
- Shopify: Does not offer any free plans. It starts at 9.00$/month (RM37.16) up to 300.00$/month (RM1238.55)
- SiteGiant: Does not offer any free plan. It starts with RM49.20/month up to RM240.85/month
- BigCommerce: Does not offer any free plans. It starts 29.95$/month (RM123.35) up to 249.95$/Month (RM1029.44)
How do I optimize my eCommerce website?
Use the right keywords
Keywords matter the most in any SEO. Mention your primary keyword in your product headline, description, meta description, image alternate attributes, and subheadlines.
Make use of latent semantic index (LSI) keywords throughout. It helps Google to understand your page better.
Analyze the keyword search volume, CPC and User intent
Keyword research is a must in SEO before you use it for your website.
You must make sure that your keyword search volume (how much interest a particular keyword inspires in consumers) is good enough for your website.
In addition to keyword search volume, you must know how much people pay per click when they buy advertising based on a specific keyword. It is important to know your keyword competition to do better than them.
You should also know what people actually want to find when they type a specific keyword into Google search bar.
Conduct competitor analysis
Your competitors are your best reference if you do not know where to start on eCommerce SEO. If your niche has a big competition, you probably would want to learn their secrets on your competitors’ websites themselves.
For keyword research tools, you could use:
Focus on Homepage SEO
The homepage is typically where most businesses focus their SEO budget and energy to welcome visitors.
Homepage Title Tag
It should include your business name along with the main keyword phrase you are targeting. Keep in mind to write a title tag for less than 70 characters.
Homepage Meta Description
A 160-character description of your business should be concise and attractive as it will show up in search results beneath the title tag.
You should help visitors learn more about your business and the products you have to offer in a clear and concise way. Get specific about what your site offers for Google to identify what you sell and who you’re targeting.
Simplify your site architecture
As you are growing with your business, you would be specific on your site architecture.
Particularly, you want to have a distinct hierarchy of navigation, from your homepage to product categories to the products listed within them.
Search engine bots will crawl your website and products on your website, so make sure your internal linking structure is easy to follow.
The rule of thumb for search engines and visitors is to make sure people can reach everything within three clicks.
Optimize product pages
As an eCommerce store owner, product pages are the heart of your business. You need to optimize your product pages to let Google find your website.
The name of your product is vital as it is also used in the SEO title and URL of your product page. Adding a common search term or keyword phrase to your products.
As a customer, you would want to know every detail of every angle of your product before actually buying the product.
Properly named your filename and ALT text of your image to your product pages. Include keywords that people would use if they were searching for those images in search.
Video can be basic information about your product (like a commercial), a how-to video on ways to use the product to get results, or testimonials from people who have used the product.
Reviews help boost customer confidence in your product.
People may have questions about your product, so by having product-specific FAQ content on your product pages is a key to conversions.
Create backlinks for eCommerce SEO
Backlinks are equally important in SEO methods as it helps Google to determine where your pages belong in the SERPs. The more high-quality backlinks you get, the more authoritative your site becomes.