Keyword Research
Before we start your campaign, we need to find out which keywords will help you the most
Why We Prioritize Proper Keyword Research
We prioritize keyword research as the keywords you target will determine whether your website receives the right organic traffic.
By using the right keyword research strategies and tools, we are able to determine which keywords would be best to go after to help you get found on Google and improve brand awareness.
What We Look For In Keywords
The Keyword Is Relevant To Your Business
The Value Of The Targetted Keyword
The Type Of Intent Behind The Keyword
The Difficulty Of The Targetted Keyword
Your Competitors' Keyword Presence
The Estimated Search Volume Of The Keyword
Common Keyword Research Questions
What Tools Do You Use?
Our main tool is Ahrefs, but we use other tools like SEMrush, AnswerThePublic, and even tools from Google.
What Do You Do With The Keywords?
Depending on the intent, we will build out the appropriate digital assets for that keyword.
What is Keyword Intent?
There are 5 types of intent, which are: Commercial, Informational, Transactional, Navigational & Geological. We match this intent with your website.
What If I Have Specific Keywords I Want?
Do let us know, and we will research on them and advise you on what needs to be done for those keywords.
What Are Long Tail Keywords?
Long tail keywords are simply a more specific keyword search. We associate them with low competition and high value due to high intent behind them.
Will I Know Which Keywords You're Targetting?
Of course! We always show our clients what we are doing and how we will be doing it.
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