Website need local visibility? Here’s everything you need to know
What is Local SEO?
Local SEO is the practice of optimizing your online presence in order to increase traffic, leads, and brand awareness from local search. The target audience is based on geographic location.
How does Local SEO works?
Local SEO has a set of unique ranking signals, including:
- The location that the person is searching from
- NAP citations
- Presence of Google My Business listing
- Keywords used in Google My Business profile
- The sentiment of online reviews
- Keywords used in online reviews
- Number of “check-ins” at that location
- Shares on social media
- Google Maps star rating for that business
What is the relationship between SEO and local SEO?
While traditional SEO focuses on improving your site’s visibility on a national or global scale, local SEO allows you to capture local search territory to connect with searchers in your area.
SEO and local SEO use many of the same strategies. However, local SEO solutions employ specialized measures to help you connect with searchers in your area.
Traditional SEO efforts will likely end up helping your local SEO and vice versa if done correctly. If you already have an SEO plan in place, it may just require a few tweaks to start driving more qualified, local traffic.
Why Local SEO is important for SEO?
As search engines regularly update their search algorithms in order to provide the most relevant results to their users’ queries, local SEO has made a huge impact on the digital world.
“Near me” searches have grown 150% faster than traditional, local-based searches (Google). Every digital marketer will suggest you do local SEO for your business to get maximum exposure.
People tend to search online to find better options out there. They will find every each better options available in their area or cities rather than going to market directly and searching. This helps the local searchers to find local businesses.
Local SEO provides a high conversion rate as it helps in driving targeted traffic. Users who are searching for more localized terms or content are more likely to convert on average.
Moreover, local SEO also helps to create your brand as it will promote your established business to your target audience. You should improve your website to gives more authenticity to your business and help to reach out to more customers.
Local SEO also helps in business extension. By using local SEO, you are making it easier for your users to interact with your business. You could improve your local SEO by asking your customers to provide their reviews on your services or products on your website.
People keen to look at the reviews before actually make their way to one’s shop. People would sometimes provide comments on how to improve or extend your business which as well gives advantages to your business extensions.
Last but not least, local SEO helps in building long term networks.
They help you to find your niche sellers and marketer who are selling the same products as yours. Other than the competition, you can find this opportunity to extend potential partnerships between two business providers.
You can initiate a new business idea together for future profits.
What are local SEO services?
‘Localizing’ your website means including your city, country, or region name naturally throughout your website. You could create separate pages or Content Hubs for individual locations. You could also get involved with local community events and featuring articles and information about them on the site
Ensure your site features on citation sites and online business directories. By including your company’s name, address, phone number, and website URL (NAPW) on citation sites and adding extra information to business directories will help improve your search rankings.
Claiming your Google My Business listing
A key step towards helping your business display on important Google services, such as local search results and Google Maps
Managing reviews and ratings
Genuine, honest reviews are critical both for showcasing the quality of your service and for sending signals to search engines that your site and service are trusted and useful.
The number of reviews you receive, the overall quality of the reviews and the authority of the review sites themselves are all important factors for local search rankings
Getting quality, relevant backlinks
Naturally obtained backlinks from well-regarded websites help search engines recognize your site as a trusted source of information and boost the ‘prominence’ aspect of the local search algorithm.
Links from local newspapers, bloggers, and business associations, as well as citations, can help improve your search visibility.
How does Google determine local ranking?
Based on Google My Business, local results are based primarily on relevance, distance, and prominence. These factors are combined to help provide the most relevant results for your search.
Relevance refers to how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches.
Just like it sounds–how far is each potential search result from the location term used in a search? If a user doesn’t specify a location in their search, Google will calculate distance based on what’s known about its location.
Prominence refers to how well-known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking.
For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local search results.
Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories).
Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking.
Your position in web results is also a factor, so SEO best practices also apply to local search optimization.